Summary
Landscape and jurisdictional approaches are creating new opportunities to explore how to scale the adoption of more sustainable production practices to achieve positive social, environmental and economic outcomes. This paper aims to stimulate discussion about what credible assurance and claims look like for landscape initiatives. It draws on lessons from sustainability standards in proposing assurance models that are robust, effective and credible. Our aim is that this paper will be of practical value to the developers of landscape-scale assessment frameworks (by discussing how to ensure the integrity of results), as well as to the regions that are establishing these approaches and the companies that aim to source from them (by clarifying the types of claims that can be credibly made).