Summary
Many initiatives on sustainable production and trade target producers or workers and tend to ignore the quality of trading relationships in the supply chain. This webinar presents a study that explores the impact of Fairtrade's supply chain interventions on trading relationships throughout the cocoa, tea, banana and cut flower supply chains. It looks at the impact of sustainability standards interventions on the capacity of producers to invest in sustainability and safeguards against unfair trading practices for upstream businesses. It also considers some challenges, such as how to ensure that there is sufficient total value for a fair share at each stage of the value chain, as pressure on prices and margins throughout the value chain increases and the influence of market dynamics and public policy on trading relationships.