Are expectations being met? Consumer preferences and rewards for sustainably certified fisheries

Modeling study
Journal article

Published 2016 by Elsevier. Authored by Jaffry, S., Glenn, H., Ghulam, Y., Willis, T. and Delanbanque, C.

Summary

This journal article explore consumer response to the introduction of certification for seafood products. It focuses on two markets: the United Kingdom and Denmark. Variables include willingness to pay a price premium and to buy more labelled products. The paper also looks at the effectiveness of certification fifteen years after the consumer study and re-explore consumer behaviours.
Research detail

Are expectations being met? Consumer preferences and rewards for sustainably certified fisheries

Modeling study
Journal article

Published 2016 by Elsevier. Authored by Jaffry, S., Glenn, H., Ghulam, Y., Willis, T. and Delanbanque, C.

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