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The elusive price premium for ecolabelled products: evidence from seafood in the UK market

Empirical study
Journal article

Published May 2011 by Wiley. Authored by Roheim, C.A., Asche, F. and Santos, J.I.

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Research Focus

Sustainability Approaches:

Voluntary Sustainability Standards

Sustainability Tools:

Marine Stewardship Council (MSC)

Sustainability Issues:

Consumers and supply chains

Outcomes of Interest:

Ethical labelling
Willingness-to-pay

Specific Themes:

Supply chain benefits

Sectors:

Fish - Wild capture

Products:

Pollock

Sustainable Development Goals:

SDG 12 - Responsible Production and Consumption
Region/Country:

Geographies:

Europe

Countries:

United Kingdom

Summary

This article investigates the price premiums for Marine Stewardship Council (MSC) certified frozen processed Alaska pollock products in the UK seafood market. The researchers conduct a hedonic analysis using scanner data from supermarkets in the London metropolitan area, showing a 14.2% statistically significant premium for products with the MSC ecolabel, indicating potential market incentives to increase fishery sustainability.

Summary by Evidensia Team

Research detail

The elusive price premium for ecolabelled products: evidence from seafood in the UK market

Empirical study
Journal article

Published May 2011 by Wiley. Authored by Roheim, C.A., Asche, F. and Santos, J.I.

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