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The value of line-caught and other attributes: an exploration of price premiums for chilled fish in uk supermarkets

Empirical study
Journal article

Published March 2013 by Elsevier. Authored by Sogn-Grundvåg, G., Larsen, T.A. and Young, J.A.

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Research Focus

Sustainability Approaches:

Voluntary Sustainability Standards

Sustainability Tools:

Marine Stewardship Council (MSC)

Sustainability Issues:

Consumers and supply chains

Outcomes of Interest:

Willingness-to-pay

Specific Themes:

Supply chain benefits

Sectors:

Fish - Wild capture

Products:

Cod
Haddock

Sustainable Development Goals:

SDG 12 - Responsible Production and Consumption
Region/Country:

Geographies:

Europe

Countries:

United Kingdom

Summary

This study explores price premiums for the MSC-label, the method of fishing, the product form, and the country of origin on chilled pre-packed haddock and cod in UK supermarkets. The researchers carried out 68 weekly observations in seven supermarkets, and found a 10% and 18% price premium for 'line-caught' cod and haddock respectively, as well as a 10% price premium for MSC certified haddock.

Summary by Evidensia Team

Research detail

The value of line-caught and other attributes: an exploration of price premiums for chilled fish in uk supermarkets

Empirical study
Journal article

Published March 2013 by Elsevier. Authored by Sogn-Grundvåg, G., Larsen, T.A. and Young, J.A.

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