Summary
The high deforestation rates observed to date in the Amazon make it essential to undertake joint action by civil society, government, and the private sector in order to preserve this heritage. In view of the significant share of agriculture in the deforestation process, the Soy Moratorium appears as a promise of a negotiated model of environmental governance. Based on the estimation of panel data models with 382 municipalities in the Amazon biome, this article highlights the fact that governance mechanisms in highly verticalized markets, as in the case of soybeans, may contribute to solving environmental problems.